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About Us

Meet our

Founder

Hi, I’m Esme Mancia.

Born in El Salvador, my roots have always been a part of who I am and everything I create.

With over 30 years of experience in cosmetic development, I’ve had the honor of helping build some of the world’s most trusted beauty brands—and now, I’m excited to share my own with you.

Esme Mancia, founder of Libertad Vida

A Scientist
at Heart

I began my career as a cosmetic chemist, developing innovative formulas in the lab that would go on to become products for some of the world’s most recognized beauty brands.

Leader &
Innovator

As my career grew, I led research and development teams, drove innovation for global companies, and eventually founded my own manufacturing facility and laboratory.

Beyond
Beauty

Throughout my journey, I’ve always believed that beauty is about confidence, creativity, and the freedom to be who you are.

Rooted in
El Salvador

My roots will always be here. Everything I’ve learned has brought me back to where my story began.

La Libertad, El Salvador
FROM EL SALVADOR WITH LOVE

The meaning behind

Libertad Vida

“Libertad” was the name of the town where I grew up in El Salvador, and “Vida” represents the life, passion, and opportunities that have shaped my journey. Together, they symbolize the freedom to dream, create, and become the best version of yourself.

Bringing Libertad Vida to El Salvador is especially meaningful because it allows me to share everything I’ve learned throughout my career with the country where my story began. Every product is developed with decades of scientific expertise, premium ingredients, and a commitment to delivering professional-quality beauty products you can trust.

Thank you for being part of this journey. I hope Libertad Vida inspires you to embrace your individuality, celebrate your beauty, and live with confidence every day.

With gratitude,

Esme Mancia

Founder, Libertad Vida